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Cece Blase and Mary Macpherson Present

Luminous Lafayette Park Residence

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1950 Gough is a landmark building noted for its grace, elegance and rich architectural history. An arched entry embellished with Rococo trim welcomes you through an ornate iron gate, and the grand lobby boasts marble floors, and Mediterranean detail. Upstairs, #402’s floor plan includes a home office, ample closet space and more luxury 1920s elements, like narrow plank hardwood floors, mullioned windows and an Art Deco tiled bathroom. The home also enjoys a corner orientation that turns your front yard into Lafayette Park, an eleven-acre swath of lush beauty that enjoyed a $10M renovation and has since become the jewel of Pacific Heights. In the morning you’ll hear birdsong and be surrounded by nature as each window looks out onto  green slopes and towering trees, along with noteworthy Victorians and a slice of the San Francisco Bay. Within the park are opportunities to picnic, play tennis, run the dog off-leash, or simply soak in some of the City’s finest views. Walkscore 96.


  • 1 bedroom, 1 bath condominium
  • Awash in light from corner position in building
  • Built in 1926, per tax records
  • 930 square feet, per appraiser
  • Lovely details 
  • Wood floors
  • Open kitchen with dining area
  • Separate office nook
  • 1-car garage parking
  • Deeded storage
  • HOA dues $607.05 per month
  • Wonderful Pacific Heights location, across the street from Lafayette Park, near Whole Foods, shops and eateries along Fillmore and Polk Streets, near tech shuttles and various transportation options


get in touch


Showings by Appointment:

Contact Mary Macpherson
(415) 846-4685
[email protected]

Contact Cece Blase
(415) 577-0809
[email protected]

Mary Macpherson



DRE# 01839976

415.846.4685 mobile


Cece Blase

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1950 Gough Street #402

Neighborhood Gallery

1950 Gough Street #402

About Pacific Heights

Living in Pacific Heights provides an opportunity to rub elbows with some of Silicon Valley’s most prominent players. PayPal founder Peter Theil, Oracle CEO Larry Ellison, and Apple designer Jonathan Ive have all made their homes in what is considered the most expensive neighborhood in the United States. Palatial highrise condos and luxurious row houses are the most common types of real estate you will find in Pacific Heights. 

When Pacific Heights residents are ready to eat, there are plenty of outdoor dining opportunities on Polk, Fillmore and Union Street. If you'd rather eat in, there's also a Whole Foods, Mollie Stones and Trader Joe close by. 

Pacific Heights, also boasts two large parks with beautiful views:  Lafayette Park and Alta Plaza Park. Lafayette Park offers beautiful grassy hills, a playground, and an off-leash dog park, while Alta Plaza is perched even higher with most of the same amenities. Lastly, the southeast corner of Presidio is less than two miles away, so there is always something fun to explore near the Pacific Heights neighborhood!



About Lafayette Park

Its expansive green slopes and towering trees belie the battles embedded in its history, which is ironic, given that the park is named after the revolutionary war hero, Marquise de Lafayette. Battles over its ownership, beginning in 1864 were fought for 70 years. Lafayette Square and Who Owns It' asked a San Francisco Real Estate article in 1888. In 1856 the Van Ness Ordinance reserved the eleven and a half acres bounded by Sacramento, Gough, Washington and Laguna Streets as Lafayette Square, and in 1864 the U.S. Congress conveyed the title to the City of San Francisco 'for public use.'

Ratified by the State Legislature, Lafayette Park was created in 1867 but whether it had been dedicated as a park was questionable. City Attorney Samuel Holladay claimed it had not. His land stretched from Van Ness Avenue to the top of the Clay Street Hill, as Lafayette Park was then known. He fenced in six plots between Gough and Octavia Streets and built a white Italianate mansion with a barn and a windmill on the hilltop. The mansion became a political and literary salon for the likes of C.P. Huntington, Leland Stanford, Brete Harte and Mark Twain. The City sued Holladay saying the land had been reserved for a public park and the battle raged for almost 20 years, through four suits in local courts and up to the U.S. Supreme Court in 1896. Holladay won every time.

Beyond litigation, the park made other news above and below ground. The first astronomical observatory on the West Coast was set up in 1879 by University of California Professor George Davidson, still considered a pioneer in his field. And in the 1906 earthquake, Lafayette Square became one of the tent campsites for refugees-- with awesome views of the fire and destruction of the city below. When Holladay died in 1915, his property inside Lafayette Park interested San Francisco financier and real estate mogul Louis Lurie. He made a deal with Holladay's son to exchange some land in Oakland for the plots, and, in 1927, Lurie launched a campaign to extend Clay Street into the park for access to the apartments he planned to build.

Defeated by surrounding property owners and the City, in 1935, Lurie sold the land to the City for $200,000. Holladay's house was torn down the next year and in 1936, the City finally owned Lafayette Park. Almost. A handsome white six-story residence stands within the park, facing Gough Street. It is the St. Regis Apartments at 1925 Gough - the only privately owned building in a public park in San Francisco. Some say, in the country. Built between 1905 and 1908, it's a legacy Holladay left after the Supreme Court granted him the right to own property within the park. He sold this plot to Alexander Wilson, who built the St.Regis as luxury rentals that are now condominiums.

With a $10M renovation completed in 2012, the park today is a favored gathering place for the neighborhood who come to jog, stroll, picnic or walk their dogs. For those willing to make the climb, there are also benches with a front road seat of of North Bay views. 



About the Architect

Herman C. Baumann was born in Oakland, CA in 1890. His parents, Michael and Marie (Will) had moved to California the year before.
Baumann began working as a draftsman in 1905 for Thomas Edwards at age 15, receiving much of his training in the office. He also worked for architect Norman W. Sexton and contractor George Wagner Construction. By 1920 he was on his own and began a prolific career. 
During a five year span he constructed over 500 apartment buildings, including 1950 Gough and the 22-story Bellaire Apartments at 1101 Green Street. His style was eclectic, with touches of everything from  Spanish Colonial Revival to the Churrigueresque to Zigzag Deco. 
Up to the point Baumann embarked on his career, aparment designs favored small rooms and narrow hallways. Baumann and one of his partners Edward Jose switched the formula up and built homes with fewer rooms and more ventilation and light. 
Other buildings designed by Baumann within walking distance of 1950 Gought are 2201 Sacramento, 2400 Buchanan, 2400 Pacific and 1895 Pacific. 

Common Area

1950 Gough Street #402